FAQ

How does having a website help my business?

Firstly, having a company website exposes your company to potentially millions of customers all across the globe. It is an opportunity to showcase your products and services at very affordable rates, 24/7 to potential clients, existing customers and business partners.

Having a professional website instills confidence in your company's credentials. With the right features, your company website can value-add to your business by offering support to customers who require after-hours information. It is a means for them to contact you, learn more about your business and products or services.

An e-commerce enabled website will allow you to make sales at any time of the day, 365 days a year. The cost of which is many times lower than hiring a full-time staff. The rate of people using the internet to make purchases and shopping decisions is raising exponentially. This is a market which you can ill-afford to miss out on.

How do potential customers find my site?

More than 90% of your visitors will come from search engines.Very few people will remember your web address although promotional materials do help. Therefore, to guarantee good traffic flow to your site, a high rankings in the major search engines is most desirable. However, this is not as simple as having a webpage and submitting it to all the search engines.

All search engines have their own set of rules for determining which web page is listed at which number for the different searches made. An indepth knowledge of their workings is required to build your site up to have a high chance of ranking highly. As such, it is better to engage professionals to accomplish this. No point having the most wonderful website but noone knows about it.

What are the benefits of web advertising over conventional print and media advertising?

Websites allow visitors to interact and find the information they need to make a decision about you. They can offer more information. You can make updates to them easily. They are accessible by anyone with an internet connection. There are no geographical boundaries.

Based on cost alone, the fact that they are available 24 hours a day, 365 days a year make them more cost-efficient than your 1-minute TV commercial or daily small ad in the local newspaper.